Notice from https://support.google.com/analytics/answer/11583528
Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible
Ultimately, what it all means is that you have to use Google's new version of Analytics beyond July 1st, 2023. Your website will need to be "re-connected" in order to access the new account. It's important to know that the actual traffic and data is not being migrated over from the old to the new account. You will still be able to access the old account for some time, but if you're using Analytics regularly you want to get the new version in place as soon as possible.
For more information on making the switch, see https://support.google.com/analytics/answer/10759417
May 10, 2023 in General News.
I’m the volunteer IT guy for University Commons Ann Arbor and I’m not sure if we even use Google Analytics.
Hi Michael, I don’t see a property for UC on our end (meaning we hadn’t previously set one up for you) and I don’t see any code for analytics in the site, so most likely you aren’t currently using it.
Hi Nathan,
Would you be able to help me with this transition please?
We have 6 Google Ads Accounts. I have left a message with Google to see about getting rid of most or maybe all at this point? Do I understand correctly that the Google Ads is being replaced with Google Analytics 4?
Do you provide Google Ads Services?
Thank you!
Hi Laura, we can certainly assist with the change from the old to the new version of analytics on the website. We don’t directly work with Google Ads services though. I can get you in touch with someone who does, if you’re interested. I’ll reach out by email to assist further.