Google Analytics 4 is replacing Universal Analytics

Starting July 1st, of 2023, Google Analytics 4 will be replacing Universal Analytics (so I guess it's not so universal after all, lol.)  What does this mean? If you are currently using Google Analytics with your website, you'll need to create a new GA4 property. Google is saying that you'll have access to the older data for at least six months after the July date, but it wouldn't hurt to get started sooner rather than later. Fortunately it appears you can use both of the versions side by side, if you need some time to get used to the changes. But, the new property has to be created and the code embedded on your site, to start collecting statistics.

To learn more, visit Google's "help" page at support.google.com/analytics/answer/10759417 where you can find links to articles and guides.

The primary article that may be helpful can be found at support.google.com/analytics/answer/9744165 - how to add a Google Analytics 4 property to a site that already has Analytics.

If you want to look for some support directly from Google, you can try their Community Forum or Contact Page. If you're working with a marketing firm who is using Google Analytics, you may want to ask about the update, to make sure your website is prepared and doesn't lose any periods of time where tracking isn't occurring.