Marketing

Social Media Mania

As if it wasn’t hard enough finding time to keep your website up to date, now everybody is telling you to create and post to a bunch of social media sites, too. Not enough time in the day, amiright?┬áLike many things, there’s no black and white easy to determine approach to this. That being said, I would like to make … read more

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The Difference Between Marketing and Spamming

Email is an extremely powerful tool, one which sometimes causes us to do things we probably shouldn’t do. The line between should and shouldn’t is most important when your business is at stake. You might make certain decisions based on the pressure to increase sales. However, the same things that may in the short term cause an increase, will often … read more

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Nonaggressive Online Marketing

One of the easiest traps to fall into when using your website for marketing purposes is attempting to collect too much information up front. The more you ask someone to do, the less likely they are to do it. Rather than grasping desperately at each website visitor and trying to squeeze their demographic information from them on their first visit, … read more

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