Starting July 1st, of 2023, Google Analytics 4 will be replacing Universal Analytics (so I guess it’s not so universal after all, lol.)  What does this mean? If you are currently using Google Analytics with your website, you’ll need to … read more Google Analytics 4 is replacing Universal Analytics

Google + Says Goodbye

/ Nathan Lyle

Google + has officially admitted defeat in the battle for social media attention. While I’ve never known anyone who used Google + regularly, I do know a handful of people who’ve maintained profiles there. And Google, for their part, strong … read more Google + Says Goodbye

The short answer: it depends.  Being on social media as a business will not work the same way for every kind of business. There are many factors that will go into a successful (or not) social online presence. Some types … read more How Important is Social Media?