Category Archives: Marketing

How Important is Social Media?

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The short answer: it depends.  Being on social media as a business will not work the same way for every kind of business. There are many factors that will go into a successful (or not) social online presence. Some types of business work effortlessly with some social platforms, because of the nature of the product or service, and the audience interested in them. However, not all social platforms (or businesses) are created equally.  One of the most common mistakes is … continue reading How Important is Social Media?  

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Social Media Mania

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  As if it wasn’t hard enough finding time to keep your website up to date, now everybody is telling you to create and post to a bunch of social media sites, too. Not enough time in the day, amiright? Like many things, there’s no black and white easy to determine approach to this. That being said, I would like to make a few arguments and point out a few things that might help put your mind at ease.  Should you … continue reading Social Media Mania  

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The Difference Between Marketing and Spamming

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Email is an extremely powerful tool, one which sometimes causes us to do things we probably shouldn’t do. The line between should and shouldn’t is most important when your business is at stake. You might make certain decisions based on the pressure to increase sales. However, the same things that may in the short term cause an increase, will often in the long term sink your ship. I’m talking about spamming. A handful of people know that what they’re doing … continue reading The Difference Between Marketing and Spamming  

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Nonaggressive Online Marketing

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One of the easiest traps to fall into when using your website for marketing purposes is attempting to collect too much information up front. The more you ask someone to do, the less likely they are to do it. Rather than grasping desperately at each website visitor and trying to squeeze their demographic information from them on their first visit, you should instead build trust and respect by making their interaction with you as easy and painless as possible. You’re … continue reading Nonaggressive Online Marketing  

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