Category Archives: Branding
November 29, 2009
Guest article by Greta Berg (Company B Graphics) There’s a misconception in the business community today on what exactly branding is. Some business owners feel it’s their company’s logo or name, while others think it’s their product or service. The truth is, they’re both right. Well, sort of. All of those elements are meant to work together to identify your businesses products and services from others—but there more to it. It’s important to understand that branding is more than just … continue reading Your logo isn’t a Brand, unless it’s on a cow.